Driving Advantage with AI: Success Factors for SMEs

2.12.2025
Events
10 December 2025
12:30–14:45 CET
In-person in Brussels and online


Registration form: https://www.digitalsme.eu/events/driving-advantage-with-ai-success-factors-for-smes/

This workshop explores how European small and medium-sized enterprises (SMEs) are putting AI to work to sharpen their competitive edge! You will hear directly from business leaders as they share real experiences, lessons learned, and innovative approaches, and learn about the European resources and networks helping them succeed.

SMEs are the backbone of the European economy, driving innovation, employment, and regional development. As AI transforms industries and reshapes global competition, the ability of these businesses to successfully adopt and integrate AI will be critical to Europe’s economic resilience and societal progress. When SMEs harness AI effectively, they can boost productivity, create higher-value jobs, and accelerate the green and digital transitions. Moreover, widespread SME adoption ensures that the benefits of AI, such as smarter resource use, improved services, and greater inclusivity, are broadly shared across communities and sectors, reinforcing Europe’s ambition for a fair, competitive, and future-ready economy.

Please note that in-person attendance is limited to the number of seats available and will be accommodated on a first-come, first-served basis. A member of our team will contact you to confirm your attendance once your registration has been received. Alternatively, online participation is possible.

Agenda

  • Welcome and light networking lunch.
  • Introduction and setting the stage. This session frames the workshop with an overview of the FORSEE research initiatives on success factors for SMEs for AI adoption, key preliminary results, and participant introductions.
  • Workshop sessions. Consecutive sessions designed to engage participants in smaller groups.
    • Workshop session 1: Getting AI-ready from within – Internal enablers for SMEs. This session focuses on internal enablers that shape AI readiness in SMEs, including strategy, technical infrastructure, and organizational practices.
    • Workshop session 2:  Beyond the business: External enablers and the AI ecosystem. This session explores the external factors that support AI adoption in SMEs, such as partnerships, networks, policies, and the wider innovation ecosystem.

Who should participate?

  • SME owners, managers, and innovators interested in AI adoption
  • AI solution providers and technology experts
  • Researchers and stakeholders engaged in Europe’s digital transition

Benefits of participating

  • Gain first-hand insights from SMEs already applying AI in their businesses
  • Learn about the resources and tools available to strengthen competitiveness
  • Participate in interactive sessions to exchange experiences and build connections

Points of contact

Project lead
Dr Elizabeth Farries
Director of the UCD Centre for Digital Policy
elizabeth.farries@ucd.ie 

Lead of Communication and Impact
Johannes Mikkonen
Demos Helsinki 
johannes.mikkonen@demoshelsinki.fi

Project Manager
Evangelos Papadamakis
UCD Centre for Digital Policy
vangelis.papadamakis@ucd.ie

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FORSEE is Horizon Europe funded Research and Innovation Actions project consisting of eight partners: ADAPT Centre, The School of Computer Science and Statistics at Trinity College Dublin; European Digital SME Alliance; Demos Helsinki; TASC; Tilburg Institute for Law, Technology and Society; UCD Centre for Digital Policy; University of Toulouse and WZB – Wissenschaftszentrum Berlin für Sozialforschung